Social Media Optimization - Facebook

Facebook is part of 76% of Americans routine. Approximately 75% of that 76% visit these Facebook at least once a day. Facebook is the most-widely used of any major social media platforms, which includes LinkedIn (29%0, Twitter (24%), Instagram (32%) and Pinterest (31%0 and Facebooks user base is the most widely representative of the population as a whole.

When was the last time you updated your Facebook page? 

Facebook is the Most Popular and Used Social Media Platfom

Benefits of Facebook Optimization

  • Consistent and Complete Company Information across all platforms

Providing pertinent business information on your Facebook page can help you come off as professional,
authoritative, and trustworthy.

  • Creating, Building and Reinforcing your Branding With Your Cover and Profile Photos

Cover photos have a high level of visibility on Facebook pages. Make sure your cover photo is visually appealing
and high-resolution, and aligns with your brand’s style. It should also have a clear intent.

  • Always having and changing a Relevant Call to Action Button

Consistantly having a call to action (CTA) for your Facebook page, such as Book Now, Call Now, Contact Us, Send Message,
use App, Play Game, Shop Now, Sign Up, Watch Video, Send Email, Learn More, and Request Appointment.

  • Pin Revelent and Informative Posts to the Top of Your Page

Pinning an important post to the top of your Facebook page lets you spotlight that post and boost visibility.

  • Having a comprehensive Company Milestone Timeline on Your Page

Your CompanyMilestones are special types of Facebook posts that spotlights notable achievements and events from the past, highlighting your Growth, accomplishment and Branding.

  • Create Custom and Unigue Page Tabs

Creating your own custom tabs to your companies products categories or different services. This allows specific and awesome  functionality. Designing custom tabs provides a ungue opportunity in which to direct users to a page or pages that profiles specific products or services you provide.

TeamVFM Facebook Setup and Design Deliverables

Package Name Setup & Design Social Media Optimization - Facebook
One Time Service Time for Completion - One Month
SMO Profile Creation, Design & Optimization  
Facebook Profile Setup  
Facebook Profile Creation & Optimization YES
Banner Customization of Facebook Profile YES
Banner Image Sourcing, Editing, Resizing, and Customizing YES
Facebook Business Page Creation & Optimization YES
Facebook Business Page Design w/ Image Sourcing, Editing, Resizing, and Customizing YES
Branded Content Writing for Facebook Business Page YES
Facebook Profile Information Population YES
Branded Content Writing for Facebook Business Page SEO Tab YES
Website Social Integration
Social Sharing and Social Interaction Buttons Installed on Website YES
Misc. Service Items  
Dedicated IP Services YES
Reporting and Auditing  
Internal Report Auditing and Analysis YES
Work Reports YES

Facebook Marketing Services Packages

Package Name Small
Social Media Optimization - Facebook
Social Media Optimization - Facebook
Social Media Optimization - Facebook
Recommended Minimum Duration (can run for one month only, if desired) 6 Months 6 Months 6 Months
Social Media Services Breakdown      
Facebook Profile Marketing      
Facebook Profile Updates 5 10 15
Backlink Building from Profile Updates YES YES YES
Facebook Commenting and Discussion 10 15 30
Backlink Building from Comments YES YES YES
Facebook Groups Joined 0 2 4
Facebook Friend Reachout 10 15 20
Facebook Page Marketing      
Facebook Page Updates 5 10 20
Backlink Building from Page Updates YES YES YES
Photo Updates 2 4 10
Misc. Service Items      
Dedicated IP Services YES YES YES
Reporting and Auditing      
Internal Report Auditing and Analysis YES YES YES
Work Reports YES YES YES