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Pay per Click Remarketing (Google AdWords)

Here are our Pay per Click Remarketing (Google AdWords) Packages designed to help your business succeed further.

Hover over the question marks to get a quick description. You may also download this as a PDF with or without the extensive descriptions at the bottom part of this document.

In addition, you may view or download our primer on the marketing benefits of Pay per Click Remarketing for your business.

 

Package Name
Add on
Remarketing
500
Remarketing
1000
Remarketing
2000
Remarketing
3500
Remarketing
5000
Remarketing
Recommended Minimum Duration
6 Months
6 Months
6 Months
6 Months
6 Months
6 Months
Month 1 Services
Ad Spend Bracket
Monthly AdWords Budget Range

Represents the agreed upon, allotted monthly budget for the AdWords campaign.

0-$200
0-$500
$500 - $1000
$1000 - $2000
$2000 - $3500
$3500 - $5000
Account Setup
Create Remarketing Tag Code

The remarketing tag is a small snippet of code that will be placed in all of the pages of your website. The remarketing code will help us define the page or pages in your website that will correspond to a remarketing list or lists that will be the target audience of the remarketing campaign.

Yes
Yes
Yes
Yes
Yes
Yes
Install Remarketing Tag Code

We will install the remarketing tag across your website. The remarketing tag works for visitors who come to your website using any device. It may be a desktop computer, a laptop computer, or a mobile device. There is no need to create a separate tag or list for mobile visitors.

Yes
Yes
Yes
Yes
Yes
Yes
Set the pages that will be triggers to retarget users

The pages of your website will be defined as to which ones will trigger remarketing to retarget its visitors through ads across the Google Display Network.

Global
Yes
Yes
Yes
Yes
Yes
Set the pages that will be hidden on retargeting

The pages of your website that will not be set to trigger remarketing will also be defined.

No
Yes
Yes
Yes
Yes
Yes
Create Remarketing List(s)

A remarketing list is a collection of cookies from people who visited a website. This is the list you'd target your ads to that is based on the defined pages that they visited. Creating the list is one of the most important steps in setting up a remarketing campaign.

1
1
2
3
4
5
Create Membership Duration

When you create a remarketing list, you can decide how long a visitor's cookie stays on your list. We recommend setting a duration related to the length of time you expect your ad to be relevant for the visitor. In general, you should align the membership duration with the length of your sales cycle.

Yes
Yes
Yes
Yes
Yes
Yes
Create Remarketing Banner Text (for approval)

Remarketing banner ads will be created to reflect your branding and key messages to effect brand recall to maximize impressions and/or with a call to action to influence high click through rates.

Yes
Yes
Yes
Yes
Yes
Yes
Design 300×250 Banner (for approval)
1
1
2
3
4
5
Design 728×90 Banner (for approval)
1
1
2
3
4
5
Upload banner ads segregated per list
Yes
Yes
Yes
Yes
Yes
Yes
Align Banner Ads to Landing Page

Your banner ads will be aligned to your existing landing pages for high coherence and relevancy to promote higher conversion rates.

Yes
Yes
Yes
Yes
Yes
Yes
Set the number of times the ad copy will appear daily

We can set a cap on remarketing banner ad impressions on a daily basis to make sure that your remarketing audience will not be too much bombarded with your banners ads.

Yes
Yes
Yes
Yes
Yes
Yes
Traffic Estimation to determine PPC search recommendation

A remarketing list must have at least 100 cookies on it before you can show an ad on the Display Network to people on the list. For websites with fewer than 100 cookies, a PPC search campaign is recommended to boost traffic.

Yes
Yes
Yes
Yes
Yes
Yes
Setup Remarketing Cancellation Triggers

Cancellation can be set by defining a particular page or pages that when visited by an audience in a list–that audience will no longer be shown remarketing banner ads.

Yes
Yes
Yes
Yes
Yes
Yes
Reporting
Work Report
Yes
Yes
Yes
Yes
Yes
Yes
Month 2 & Ongoing Monthly Services
Campaign Management / Optimization
Testing of Banner Ads

With split testing, two or more ads are tested side by side to determine which performs better at a specific metric, allowing us to make improvements as necessary. Testing banner ads allows you to be aware of what works and what doesn't on your PPC campaign, making it a critical aspect of effective optimization.

No
Yes
Yes
Yes
Yes
Yes
Testing of Landing Pages

Testing landing pages allows you to be aware of what works, what converts visitors to customers at a higher rate and what doesn't on your PPC campaign, making it a critical aspect of effective optimization.

No
Yes
Yes
Yes
Yes
Yes
Display Network Optimization

We optimize to appear in the most targeted and high-traffic websites in the display network where your target audience go to.

Yes
Yes
Yes
Yes
Yes
Yes
Budget Management

Your daily budget is the amount that you're willing to spend on a specific AdWords campaign each day. AdWords displays your ads as often as possible while staying within your daily budget. When the budget limit is reached, your ads will typically stop showing for that day. How quickly your ads are shown during a given day is determined by your ad delivery setting.

Yes
Yes
Yes
Yes
Yes
Yes
Impression Capping Optimization

We will manage your campaign towards determining the optimal number of impressions that convert based on your budget. Very few impressions produce little impact while too many impressions may also backfire. Impression capping optimization means finding the right balance.

Yes
Yes
Yes
Yes
Yes
Yes
Delay Targeting

With a list targeting rules, remarketing to your audience only after a given period is doable thereby aligning your remarketing ads with the time that your audience (for example) due to renew their membership.

No
Yes
Yes
Yes
Yes
Yes
Put Time Lag in between users
No
Yes
Yes
Yes
Yes
Yes
Target Existing Customers

With list targeting rule, you may target existing customers visiting your website with remarketing banner ads with messaging aimed at retaining them.

No
Yes
Yes
Yes
Yes
Yes
Reporting
Work Report
No
Yes
Yes
Yes
Yes
Yes
Monthly AdWords Budget Range

Represents the agreed upon, allotted monthly budget for the AdWords campaign.

Create Remarketing Tag Code

The remarketing tag is a small snippet of code that will be placed in all of the pages of your website. The remarketing code will help us define the page or pages in your website that will correspond to a remarketing list or lists that will be the target audience of the remarketing campaign.

Install Remarketing Tag Code

We will install the remarketing tag across your website. The remarketing tag works for visitors who come to your website using any device. It may be a desktop computer, a laptop computer, or a mobile device. There is no need to create a separate tag or list for mobile visitors.

Set the pages that will be triggers to retarget users

The pages of your website will be defined as to which ones will trigger remarketing to retarget its visitors through ads across the Google Display Network.

Set the pages that will be hidden on retargeting

The pages of your website that will not be set to trigger remarketing will also be defined.

Create Remarketing List(s)

A remarketing list is a collection of cookies from people who visited a website. This is the list you'd target your ads to that is based on the defined pages that they visited. Creating the list is one of the most important steps in setting up a remarketing campaign.

Create Membership Duration

When you create a remarketing list, you can decide how long a visitor's cookie stays on your list. We recommend setting a duration related to the length of time you expect your ad to be relevant for the visitor. In general, you should align the membership duration with the length of your sales cycle.

Create Remarketing Banner Text (for approval)

Remarketing banner ads will be created to reflect your branding and key messages to effect brand recall to maximize impressions and/or with a call to action to influence high click through rates.

Align Banner Ads to Landing Page

Your banner ads will be aligned to your existing landing pages for high coherence and relevancy to promote higher conversion rates.

Set the number of times the ad copy will appear daily

We can set a cap on remarketing banner ad impressions on a daily basis to make sure that your remarketing audience will not be too much bombarded with your banners ads.

Traffic Estimation to determine PPC search recommendation

A remarketing list must have at least 100 cookies on it before you can show an ad on the Display Network to people on the list. For websites with fewer than 100 cookies, a PPC search campaign is recommended to boost traffic.

Setup Remarketing Cancellation Triggers

Cancellation can be set by defining a particular page or pages that when visited by an audience in a list–that audience will no longer be shown remarketing banner ads.

Testing of Banner Ads

With split testing, two or more ads are tested side by side to determine which performs better at a specific metric, allowing us to make improvements as necessary. Testing banner ads allows you to be aware of what works and what doesn't on your PPC campaign, making it a critical aspect of effective optimization.

Testing of Landing Pages

Testing landing pages allows you to be aware of what works, what converts visitors to customers at a higher rate and what doesn't on your PPC campaign, making it a critical aspect of effective optimization.

Display Network Optimization

We optimize to appear in the most targeted and high-traffic websites in the display network where your target audience go to.

Budget Management

Your daily budget is the amount that you're willing to spend on a specific AdWords campaign each day. AdWords displays your ads as often as possible while staying within your daily budget. When the budget limit is reached, your ads will typically stop showing for that day. How quickly your ads are shown during a given day is determined by your ad delivery setting.

Impression Capping Optimization

We will manage your campaign towards determining the optimal number of impressions that convert based on your budget. Very few impressions produce little impact while too many impressions may also backfire. Impression capping optimization means finding the right balance.

Delay Targeting

With a list targeting rules, remarketing to your audience only after a given period is doable thereby aligning your remarketing ads with the time that your audience (for example) due to renew their membership.

Target Existing Customers

With list targeting rule, you may target existing customers visiting your website with remarketing banner ads with messaging aimed at retaining them.