There will be 5.07 billion mobile users by 2019. Parallel with the growth of smartphone users, the number of mobile searches is also rising at an astonishing pace. In fact, almost 60 percent of search queries come from mobile devices, meaning that they have finally surpassed desktop searches.

As the majority of searches happens on mobile, the bar is being constantly raised. Today’s mobile searchers are extremely demanding and less tolerant of poorly optimized websites. Namely, 52 percent of them claim that a bad mobile experience has made them less likely to engage with a business.

So, how do search engines boost mobile user satisfaction?

To take the experience of mobile users to a whole new level, in 2016, Google has announced an immensely important transition to the mobile-first index. Now, in an interview, Google’s Garry Illyes emphasized that, even though they haven’t set any specific dates, the mobile-first shift is going to happen in early 2018.

As its launch is slowly approaching, I’m sure you would like to know what mobile-first indexing stands for and how it will influence your SEO efforts in the upcoming year. To answer these questions for you, I’ve created this brief guide.


What is Mobile-First Indexing?  LEARN MORE

via: Website Magazine

Digital marketing, Marketing, Online advertising, Search engine optimization, Seo, Indexing, Index, Search Engines, Google, search queries, search engines,, smartphone, mobile devices

Sometimes making one small change can make an enormous difference – in life and in advertising.

Several months ago, just weeks before Black Friday (2017), Google announced the “ad variations” feature and it was welcomed with open virtual arms by those that manage large scale performance advertising campaigns via AdWords.

Let’s take a closer look.

For the unfamiliar, the feature allows advertisers to test ad variations across multiple campaigns or an entire account (essentially, this is ad testing at scale).

What this means is that advertisers can quickly and easily test changes (to a broad set of listings in their account) to headlines, descriptions or display paths and Google will share… Learn More


Online advertising, Digital marketing, Search engine optimization, AdWords, Dynamic keyword insertion, Search Engines, Google, large scale performance advertising campaigns,

Although Facebook remains popular, marketers know it’s necessary to investigate the newest social platforms flocked to by tech-savvy members of Generation Z. 

While it’s impossible to say whether those players in the social media sector will eventually be comparable to Facebook in their popularity and global reach, many show promise for helping marketers appeal to young and in-tune consumers in the target audience.


Several years ago, Napster founder Sean Parker’s Airtime social media platform flopped, but perhaps that was just an instance of the market not being ready for what it offered at the time. The video-based chatting app now reportedly has millions of users who sit in virtual rooms together with their smartphones to talk and consume content simultaneously.

Airtime is particularly popular with teenagers and college students, and it avoids the common social media problem of having hundreds or thousands of friends but not knowing more than a dozen of them well. Besides having discussions with each other, Airtime users can share Spotify playlists and YouTube videos.

Marketers could create both types of content and target people who currently use Airtime or are most likely to start doing so. If successful, Airtime might help videos go viral and facilitate… Learn More


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I was alerted on Twitter by Marc Nashaat, a link builder in Toronto, about a new app from Google called Bulletin. From their page: Bulletin is an app for contributing hyperlocal stories about your community, for your community, right from your phone. Bulletin makes it effortless to put a spotlight on inspiring stories that aren’t … Continue reading Google Bulletin – Hyperlocal Community News App in Testing →

via Google Bulletin – Hyperlocal Community News App in Testing


Hyperlocal, News media, Social Media & Networking, Search Engines, Twitter, Google, link builder

Here are five ways clients can get an edge by letting an agency have the reins on their PPC campaigns.

The post 5 Advantages of Using an Agency to Manage Google AdWords Campaigns by @SusanEDub appeared first on Search Engine Journal.

via 5 Advantages of Using an Agency to Manage Google AdWords Campaigns by @SusanEDub


Technology Internet, Hospitality Recreation, Business Finance, World Wide Web, Digital marketing, Pay per click search engines, AdWords, Marketing, Google Keyword Planner, Yodel Australia, Search Engines, Google

Digital marketing, AdWords, Marketing, Google Keyword Planner, Search Engines, Google, search engines

How to generate links that drive traffic, not just ranking

AuthorMany people see link building as a way to drive rankings. But, when done correctly, it can (and should) also drive traffic. Driving traffic has a lot of benefits beyond the obvious potential increase in leads and sales. More website traffic can provide valuable analytics data about what users are looking for and what confuses them. It can also help grow engagement and potentially referral links on social media as others begin to share our content. In this column, I’ll explain how to identify sources of links that drive actual traffic and how to evaluate your progress so that you can focus your efforts where they will have the greatest impact.

Identifying link partners

In order to find good sources for traffic-driving links, there are a few ways you can go: competitor research, rankings and influencers. First, find the publications driving traffic to your competitors by using tools like SimilarWeb to find their top referral sources. Not only do these tools tell you who is linking to your competitors, but some can also show how much traffic your competitors are getting from those links. links to for referralsAny site driving traffic/referrals to your competitors should be investigated and evaluated as a potential linking partner. Check each one for quality, verifying that they aren’t content scraper sites and are actually valuable resources for your target audience. If they pass the test, then consider approaching them for a link. Of course, you shouldn’t just pursue links from sites that are driving traffic to your competitors. Review the top-ranking websites in Google for the terms you want to rank for and see if any of them can serve as good linking partners. For example, many industries have vertical-specific directories that provide both free and sponsored listings. As always, do your research when approaching sites like this. Do the directories seem spammy, designed only to generate links for SEO purposes? Or are they legitimate sites that consumers actually use, like Yelp, TripAdvisor or Avvo? (Note that links from legitimate sites will often be nofollowed, but they are still valuable because they drive real traffic.) If you want to do more of the heavy lifting when it comes to content, try approaching major and niche industry outlets that you can contribute content to. In addition to the above sites you found during your research, use a tool like BuzzSumo to find social influencers and reach out to them on their social channels or via email to see if they accept guest posts. These posts need to be highly relevant to the website’s audience, and be careful to follow any editorial guidelines and respect their rules for submitted content. In addition to smaller industry publications, you can also find guest posting opportunities on major sites like through their guest posting forms. The byline link or the author page can be a great source of traffic and referrals. Often, I’ve gotten leads from these links just because the prospect was impressed with seeing the byline in major outlets. However, you must be diligent and careful here: Submit your best work, as inclusion is often competitive, and editors can therefore be extremely choosy. Other great outlet options to consider are community forums, like industry-specific subreddits or sites like if you are in marketing. Just remember to be a good community member — never spam other users with your own content, and be sure to participate regularly by answering questions and commenting thoughtfully on others’ content. One last angle to try is to find industry influencers and sponsor or partner with them. Many influencers are willing to enter into partnerships with brands, where they will review or work with a company on content and social media posts to get the brand’s name out to their audience. Cost usually varies with audience size and the scope of the campaign. influencer linksSince the aim here is to drive traffic and branding, you shouldn’t run into any issues regarding Google’s linking guidelines. However, it’s important to ensure that all financial relationships are disclosed according to FTC guidelines and that you aren’t attempting to hide or sneak links into any content that you are sending to these outlets for publication.

Evaluating success

Once you’ve approached your chosen link partners and successfully obtained links, it’s time to review your work. After each month, check Google Analytics for referral traffic to see which new sites you’ve worked with are actually bringing you traffic. After three to six months, you’ll have a clear picture of which sites are worth your time and which aren’t. For instance, if is bringing you more traffic than three industry sites combined, it might be better to pare down your industry sites to be able to submit more content to Additionally, you can also see if there is an increase in overall brand search for your name using Google trends or Google Keyword Planner. Often, branding campaigns can result in more direct traffic, as well as organic traffic due to an increase in branded searches. By carefully tracking increases in direct and branded organic referrals, you can see the impact your branding campaigns are having. This can help you see the long-term benefits of your link-building efforts in growing your website traffic. While tracking the data, be sure to also track your success building relationships with the influencers and websites you’ve singled out as potential link-building partners. This can show your progress to management and help you hone your pitch and messaging style.

Final thoughts

Link building, no matter the goal, is hard work if you want it to be done ethically and with enduring value. Building a healthy link portfolio can help you generate traffic from a wide variety of referral sources, while also increasing your overall online presence and making sure you own more of your branded search terms. Be sure to cast a wide net by working with many different sites and platforms. via How to generate links that drive traffic, not just ranking

Traffic, Online advertising, Search Engines, overall online presence, Google, Link building, social media, search terms, overall brand search