10 Tried and Tested Ways to Improve Google Rankings

TeamVFM Local SEO Antelope Valley How to Improve Google Rankings

TeamVFM Local SEO Antelope Valley How to Improve Google Rankings

It’s common knowledge that rankings in Google search results are influenced by a number of factors. You’re probably aware of the importance of keywords and creating high-quality content to improve Google rankings. But besides these basics, there are several other factors and tactics you should consider if you want to learn how to boost your rankings.

Let’s take a look at some tried and tested ways to improve Google rankings and gain more visibility for your website.

#1: Optimize with Conversational Phrases

Voice search is becoming more popular among internet users worldwide. With the development of voice-enabled speakers and improvements in voice search engines, we should expect to see more growth in the coming months and years. According to GlobalWebIndex, 20% of online adults use mobile voice search at least once a month.

TeamVFM Local SEO Antelope Valley 1 in 5 Using Voice Search on Mobile

Image Source: GlobalWebIndex

So catering to these voice searchers will give you more visibility in voice search results and drive traffic to your site. In turn, this will help you improve Google rankings. Catering to voice searchers involves optimizing your content with keywords and phrases they are more likely to use.

The way people conduct voice searches isn’t the same as how they conduct regular searches. 41% of voice-activated device owners say that using their device feels like talking to another human being.

This suggests that people use conversational phrases when they conduct voice searches. So instead of “best cakes in Kansas,” they will say something like “Which bakeries have the best cakes in Kansas?”

So put yourself in the shoes of your audience and think about what terms they might use to conduct voice searches. You can use platforms like Answer the Public to discover popular conversational phrases relevant to your chosen keywords. Pick out the best, most natural phrases and use them to optimize your content and improve Google rankings.

#2: Re-Engineer Your Competitors’ Keywords

Getting ahead of the competition is a major goal for anyone who wants to improve Google rankings. After all, it wouldn’t really be an ideal improvement in your rankings if you’re still ranking below your competitors.

That’s why it’s crucial to keep a close eye on the competition and one up all of their strategies to improve Google rankings. This includes monitoring the keywords for which they’re ranking, and re-engineering them for your own content. So you’ll need to create better, more informative content than your competitors using the same keywords they’re using.

You can use SpyFu’s Competitor Analysis feature for this. You just need to enter your competitor’s URL in the search bar and the tool will pull up all of the details of their search engine performance. This includes the top organic and paid keywords for which they’re ranking and how many clicks they’re getting for those keywords.

 

TeamVFM Local SEO Antelope Valley How to Improve Google Rankings

Image Source: SpyFu

Besides this, you’ll also be able to discover your competitor’s top competition in the same report. This is great for discovering more competition that you weren’t aware of. You can extend your research to these competitors as well and re-engineer their keywords list as well. So you’ll be able to effectively improve Google rankings and stay ahead of the competition.

#3: Add Social Sharing Buttons

Social signals may not directly improve Google rankings, but they amplify the factors that do improve your rankings. Social shares give visibility to your content, helping you reach a bigger audience. As more people see your content on social media, they will likely click on the link to view the content and increase your website traffic.

And we all know just how big of an impact traffic can have to improve Google rankings. Plus, more visibility for your content means there’s a better chance of people seeing it and linking back to it. Since your link profile is a crucial ranking factor, there’s a good chance this will also improve Google rankings.

Matthew Woodward, for instance, experienced a drastic increase in rankings for one blog post as a result of social shares. Once someone shared the post, people kept sharing it over and over again until it finally reached George Takei, who shared it on his Facebook page. The post received more than 31,000 Facebook shares and eventually climbed to the second position in search results.

After one and a half years, it even had the Schema markup and was prominently visible for the search term “unhealthiest foods.”

TeamVFM Local SEO Antelope Valley Unhealthiest Foodss

Image Source: Matthew Woodward

So in addition to creating high-quality content that people will want to share, you should also make it easier for people to share your content. This means adding social sharing buttons to your blog posts and other interesting pieces of content. You can use the WordPress Social Sharing plug-in for this.

The presence of outbound links to relevant sites with a high Domain Authority will send trust signals to Google. This can improve Google rankings because the search engine considers your website as credible and relevant.

A study by Reboot on 10 new test websites proved this hypothesis, with five of the sites with outbound links ranking higher than the other five without outbound links.

TeamVFM Local SEO Antelope Valley Study by Reboot

Image Source: Reboot

So whenever there’s an opportunity, make sure that you link out to high-authority websites that are relevant to your industry. But that doesn’t mean you should stuff your pages with outbound links. Too many dofollow links to other websites will leak your PageRank and have an adverse effect on your page rankings.

Only add links to pages that are relevant to the topic at hand. You could link to studies and examples supporting your points. Or you could link to blog posts that could elaborate on a certain topic that you briefly mentioned. And make sure every outbound link is nofollow. You can use WordPress plugins that will let you turn your outbound links into nofollow links.

#5: Improve Content Readability

Visitor engagement is another critical search engine ranking factor. According to Backlinko, Google pays close attention to dwell time on your page. It considers how much time searchers spend on your page to understand where you should rank.

When people spend more time on your site, Google takes it as a sign that people find your content interesting and relevant to their search. So it’ll place more importance on your page in other relevant search results and improve Google rankings.

But when visitors bounce almost immediately after landing on your site or they don’t visit any other page on your site, it will consider your page as either irrelevant or non-engaging. So high bounce rates will drastically hold you back in search engine rankings.

That’s why it’s crucial to make necessary preparations that will ensure people stay for a longer amount of time on your site if you want to improve Google rankings. This involves providing them with content that is easy to read and will immediately capture their attention.

Readability is an important factor that can affect reader engagement. If your content consists of huge blocks of text and complicated sentences that are difficult to understand, there’s a good chance people wouldn’t want to finish reading it. So even if they are interested in the topic, they’ll probably leave soon after landing on your page.

Improving your content readability will help you engage visitors better and improve Google rankings. Divide your content into smaller paragraphs and bullet points to avoid huge blocks of text. Make sure your sentences are short and concise, and that you use uncomplicated words. You can also add relevant images to break up blocks of text.

In addition, run a test using the Readability Test Tool from WebFX. Just enter the URL of the webpage you want to test, and the tool will analyze how easy it is to read the content. Make sure your score is mostly green. Red and orange scores signify that a piece of content is difficult to read.

TeamVFM Local SEO Antelope Valley WebFX Test Results

Image Source: WebFX

#6: Improve Site Usability

Another factor that affects dwell time is the usability and navigation of your website. Your website should be easy to navigate and help people to easily find what they’re looking for if you want to improve Google rankings. This way, they’ll be more inclined to check out various pages within your site to learn more about your products and services.

If they have a hard time finding even just one button, they may quickly get frustrated and eventually leave without finding the information they needed. In the case of SwingbySwing, making improvements to on-site user experience resulted in several improvements.

It decreased the bounce rate by 35% and increased time on site by 95%. The website also saw a 25X increase in the number of keywords for which it ranked on Google.

TeamVFM Local SEO Antelope Valley Usability and Navigation

Image Source: Ezoic

There are several ways to improve site usability and improve your rankings, starting with mobile responsiveness. Make sure your webpages are designed to adapt to the devices used by people to access them. You could also test out different layouts and formatting to find out which of them would be best to enhance user experience and improve Google rankings.

You could add drop-down menus so your content is neatly organized for visitors to discover. Even a prominent search bar could work wonders in improving site usability. To get an even better idea of what needs improving, you can use usability testing tools like Optimizely and Five Second Test.

#7: Identify and Fix Broken Links

Broken links are one of the most common reasons for a less than ideal user experience. No one likes to click on a link hoping for more information, only to reach a page that doesn’t exist. And since user experience is crucial to improve Google rankings, you’ll need to resolve all of your broken link issues.

It’s time-consuming to go through all of the links on your site to manually identify the broken ones. So simplify the process using the Link Checker from W3C. Just enter the URL you want to test and this tool will analyze all of the links on that page or site to identify the broken ones.

It will also give you the status of those broken links and specify whether it’s a 404, a 403, a 505, etc. so you’ll know exactly how to fix them.

TeamVFM Local SEO Antelope Valley W3C Broken Links

Image Source: W3C

You already know the importance of quality backlinks to improve Google rankings. You may even have an effective backlink strategy and are getting links from several high authority sites. To further amplify your efforts, you could look for opportunities to get more backlinks through site mentions.

There may be publications and websites that mention your brand or business without linking back to you. Reaching out to them and asking for a link back can significantly help you improve your backlink profile and improve Google rankings.

You could set up Google Alerts to get instantly notified about new mentions of your site, business, or brand. Once you get these notifications, examine each mention to identify which sites aren’t linking to you. Then analyze the quality of those mentions. Are they relevant and positive?

If they are, determine the Domain Authority of the site using the Domain Authority Checker from Small SEO Tools. If it has a high DA (at least 50), reach out to the editor or site owner to request that they link back to your site. If they do, it can help improve your rankings.

TeamVFM Local SEO Antelope Valley Web Page Results

Image Source: Small SEO Tools

Make sure you use a polite and friendly approach to improve your chances of getting a backlink. And don’t forget to thank them for the mention.

#9: Increase Your Content Length

Long-form content is essential to improve Google rankings. This is mainly because it’s more likely to be informative with in-depth insights backed by credible research. So in terms of Google trust signals, long-form content will have a much bigger impact.

Interestingly, longer content tends to get more shares on social media, according to a BuzzSumo analysis of the top 10% most shared articles. Articles between 3,000 and 10,000 words got the most shares, followed by 2,000-3,000-word articles, and so on.

TeamVFM Local SEO Antelope Valley Average Shares

Image Source: OkDork

As discussed earlier, more social shares will equate to higher content visibility. This will, in turn, drive more traffic to your site and improve your rankings. So you need to create more long-form content if you want to improve Google rankings.

In addition, look through your content archives to see if there are any shorter pieces that you could improve on. Increase the word count of your shorter articles and turn them into 1,000+ and 2,000+ words with in-depth insights and actionable ideas.

This will also help you maintain content freshness – another factor that Google considers when ranking your website. So improving your content by increasing its length is a great way to boost your rankings.

#10: Turn Your Old Posts into Infographics

You’re probably aware that people love visual content. While you may be doing your best to add images to your blog posts, you can go one step further by creating infographics. Instead of coming up with fresh ideas entirely, you could start repurposing some of your old blog posts into infographics.

This is a great way to strengthen your internal linking structure, as you’ll be able to link to the old blog post from the new infographic page. Plus, you’ll save a lot of time in the content brainstorming process because you will already have the outline in place.

Infographics are a highly visual way of promoting your content on social media and through other publications. They can help you instantly capture the audience’s attention, engage them, and possibly get them to visit your site.

The best part is that this tactic improves Google rankings as well because infographics can drive more social shares. The BuzzSumo analysis also found that infographics were the most shared type of content, surpassing list posts and videos.

And, as discussed earlier, social shares can indirectly boost your ranking by amplifying other ranking factors.

TeamVFM Local SEO Antelope Valley Average Share by Content Type

Image Source: OkDork

You can further optimize your efforts by reaching out to reputable publications and submitting your infographic. Some publications may be more enthusiastic about publishing infographics than guest posts since they too understand the value of visual content.

Not to mention how it’s a refreshing change from the onslaught of text-based guest post submissions the publisher might be getting. They too might be looking to add a bit of variety to their content. So it’s a great way to get more backlinks from authority sites and improve your rankings.

You don’t even need an in-house graphic designer to create infographics. You can use tools like Piktochart to easily develop high-quality infographics. There are plenty of pre-designed templates to choose from and customize. But you can also create your design from scratch using their easy drag-and-drop feature.

Final Thoughts

These are 10 of the best ways to improve Google rankings. As you can see, these aren’t very difficult tactics, especially since you can use relevant tools to simplify each process. But as easy as they are, they can have a significant impact on your search engine rankings – whether it’s directly or indirectly. So use these tips to get the most out of your SEO efforts and improve Google rankings.

via: https://resources.spyfu.com/improve-google-rankings/?c=7&g=11

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Google rolling out mobile search redesign with black “Ad” label, favicons for organic results

The new look brings some branding to the search results, and preps the mobile search for more types of content and actions for users to take right from the search results.

TeamVFM Local SEO Google Mobile Redesign Favicons Ad Label

Google Search has a new look on mobile, including an updated “Ad” label.

Google is rolling out a new look for Search results on mobile. Announced Wednesday, the update includes a new presentation of text ads and organic listings.

What’s new for text ads? The black “Ad” label that Google has been testing for several months is officially here with this update. It replaces the green outlined label that Google introduced in 2017.

The label now appears at the top of the ad along with the display URL also in black text — above the ad headline for the first time. “When you search for a product or service and we have a useful ad to show, you’ll see a bolded ad label at the top of the card alongside the web address so you can quickly identify where the information is coming from,” said Google in the announcement.

What’s new for organic listings? Organic listings are getting a new favicon treatment, as shown in the National Park Service example below. You’ll notice, the site name and bread crumbs appear in black text next to the favicon and both display above the title link in a similar structure to the new text ad treatment. Prior to this update, the site name and breadcrumbs appeared in green text below the title.

Google has also removed the gray line below the organic titles and ad headlines so each card looks more like a single unit.

The name of the website and its icon appear at the top of the results card to help anchor each result,” said Google.

TeamVFM Local SEO Google Mobile Redesign Favicons Ad Label

A closer look at the updated treatment in Google mobile search results.

How to get a favicon for organic listings? If your site has a favicon, which needs to be a visual representation of your brand, you’ll need to add a <link> tag to the header with specific syntax, which you can find on the help page here. When Google crawls your home page, it will look for and update your favicon.

Your favicon should be a multiple of 48px square and any valid favicon format is supported, but note that Google says that your favicon isn’t guaranteed to show even if it’s set up correctly.

Why we should care. This update sets the stage for Google to continue to evolve the types of content it shows in the search results, including video, hi-res images, 3D objects, and the types of actions it enables right from the search results.

As we continue to make new content formats and useful actions available—from buying movie tickets to playing podcasts—this new design allows us to add more action buttons and helpful previews to search results cards, all while giving you a better sense of the web page’s content with clear attribution back to the source,” the company said.

As for the ads, text ads in search were the first native ads in digital. That may never have been more true than with this update in which the ad label mimics the placement of the new favicon treatment.

Advertisers, site owners and SEOs will want to be watching for any potential impact on traffic from Google mobile search as this rolls out. The update is coming to mobile first and will be rolling out over the next few days, said Google. During testing, the company said, a majority of users found it easier to identify websites and more than two-thirds said it was easier to scan results more quickly.

via: Search Engine Land

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Question-related searches are a significant part of the overall searches Google receives each day. Internet Live Stats suggests that there are around 3.5 billion searches per day in 2018, and in 2017 Jumpshot study published on Moz has predicted that approximately 8% of search queries are phrased as questions.

Based on the above stats, we can safely conclude that optimizing your website for question keywords can make a huge difference to your SEO strategy. You can generate a lot of organic traffic, earn links or convert traffic into sales simply by grabbing a share of the featured snippet.

In this article, I will explain how Google retrieves an answer for question-based phrases and how to get your site ranked under the featured snippet or as a rich result in the search. First things first, let’s get to the basics and understand the algorithms that power the search process that answers question keywords.

Relationship Between Question Keywords And Semantic Search

The ‘searches related to ‘ section or the keyword suggestions listed under ‘auto-suggest‘ are all powered by the semantic search technology. There is an important relation between semantic search and question keywords. Google can identify the entities present in the question keywords with the help of semantic search.

Let’s learn about semantic search and the Google Hummingbird update that is powered by semantic search.

What is Semantic Search?

Semantic search is ‘search with a meaning’.

‘Semantics’ is the study of the words and their logic and semantic search is essentially a data searching technique that understands the meaning of the words and determines the intent of the user before presenting the search results.

The semantic search takes into account the following factors:

semantic-search-hero-image.jpg

So, Google is actually applying the semantic search technology while processing the search queries. Whenever you enter any search query, Google understands the natural language and picks the objects from the query. It then analyzes a set of documents and presents the user with the answer in a featured snippet. This is semantic search in action.

Google Hummingbird Update

Google Hummingbird update was launched in 2013, and it made Google a faster and a more accurate search engine.

Hummingbird was a new algorithm that was way superior when compared to the older algorithms that majorly focused on keywords. With the launch of the Hummingbird, Google moved from “strings” to “things”.

In the present day, Google can pick identities from the search string, find out the relationship between the identities and provide the best search result or directly return an accurate answer to the searcher.

I wrote this post in back in 2013 which discusses query processing by Google in the era of Hummingbird. You can read it to have more information about how Google actually breaks down the search term into identities and returns the best answer to the searcher. Also, I would recommend you to have a read to this first Google Semantic Search Patent invented in 1999.

Great going! You have brushed up your knowledge on Semantics and Hummingbird. Now, let’s move on to understand question keywords and featured snippets.

What Are Q&A Phrases?

Whenever someone searches on Google with a question phrase, Google tries to provide an answer to the question. The answer is often returned in an answer panel as shown in the image below:

oldest-tree.png

Google always tries to get the most appropriate answer to the asked question. The answer returned by Google can be fetched from a Knowledge Graph or extracted from a website.

Featured Snippet – The Google Answer Box

Whenever a searcher asks a question, Google displays the answer in the form of a featured snippet that includes the summary of the answer extracted from a web page plus the title of the web page and its URL. Here is a how a featured snippet looks like:

featured-snippet.png

Now, let’s understand the types of questions that are answered by Google; this will help you to identify the best keywords and plan your content to give a direct boost to your entire SEO strategy.

Types of Questions Answered By Google (The Question keywords)

With the introduction of semantic search technology, Google had taken a big leap from just being a search engine to evolving as an answer engine. Since then, there were several developments in the area of semantic search, artificial intelligence, voice search, schema data, processing of queries, etc. These developments have helped Google to become a smart search assistant that can provide direct answers to the user’s question instead of providing links to websites.

The concept is fairly simple; Google is focusing on voice search and trying to provide users with instant answers. Hence, websites that use correct structured data have every opportunity to rank under the featured snippets in the Google results.

There are several types of questions that are answered by Google. The most prominent ones are described below:

1- Direct Answer Questions (DAQ)

These question keywords start with ‘What’, ‘Which’, ‘Where’, ‘Who’, ‘When’, ‘Why’ etc.

When the searcher asks a question like “What is the name of our galaxy?” the intent is to get a direct answer, which in this case will be “Milky Way”.

milkyway.png

Google accurately predicts the intent of the user leveraging the power of Hummingbird powered by the semantic search technology and returns an exact answer to the searcher as displayed in the below screenshot:

Similarly, Google returns a direct answer to several other types of questions as provided in the examples below:

For a question like “Which is the largest river in the world?”, Google returns a direct answer “Amazon” after accurately predicting the answer from Q&A sites like Quora.

amazon-1.png

For a question like “Where is the great sphinx?”, Google returns a direct answer “Giza Plateau” which is fetched directly from the Knowledge Graph.

giza-plateau.png

For a question like “Who is the father of medicine?”, Google returns a direct answer “Hippocrates” fetched from a website.

hippocrates.png

For a question like “When is Halloween?”, Google returns a direct answer which in this case will be the date when Halloween is falling in the current year which is again fetched from a website.

halloween.png

2- Short Answer Questions (SAQ)

These questions start with ‘why’, ‘can’ etc.

When the searcher asks any question like “Why is the ocean blue?”, an answer snippet is returned that accurately provides an explanation to the question being asked as displayed in the below screenshot:

ocean.png

For a question like “Can, humans drink seawater?”, an answer snippet is returned that provides the best explanation to the question being asked, as displayed in the below screenshot:

sea-water.png

3- Long Answer Questions (LAQ)

When the searcher puts up a question like “How to cook pasta?”, a step-by-step based answer is returned where the procedure is described. Here, the intent of the searcher is to learn the procedure in the best possible manner. Google accurately predicts the intent of the user and returns search results that explain the process in a number of steps as displayed in the below screenshot:

cook-pasta.png

These were the top 3 types of question keywords that are answered by Google. Let us now learn the techniques of finding such question keywords and including them in our SEO strategy.

How to Find Question Keywords?

There are several methods and tools that can help you find the best question keywords for your SEO strategy. I am sure you know some of these, but I will suggest some of the best tools to research the most relevant keywords in the shortest possible time.

  • Use the Keyword Magic Tool from SEMrush to find question-based keywords that contain your seed keyword. All you need to do is to enter your main keyword in the Keyword Magic Tool after logging in to your SEMrush account, and the tool will automatically generate lots of relevant question keywords.

keyword-magic-tool.png

For a detailed explanation on how to find question keywords using the Keyword Magic Tool, read this comprehensive tutorial provided by SEMrush.

  • Use The SerpStat Search Questions function to find tons of relevant question keywords. You can find this tool under Keyword Research -> SEO Research. Simply enter your main keyword and click on Content Marketing -> Search Questions section. Here, you will find a list of questions sorted by countries and most popular words.

serp-stat.png

  • AnswerThePublic, SEMrush Topic Research, Ubersuggest, Seorch, Keyword Tool, and Instakeywords are other useful tools that can assist you in finding the best question keywords.

Here are some really useful resources that can assist you in finding the best question keywords for your Q&A strategy:

How To Rank Your Pages For Direct Answer Questions (DAQ)?

To rank your web pages for direct answer questions, you need to optimize the following factors:

  • Mention the question first and then answer the question so that it becomes easier for Google to tag your webpage as the best answer given. For example: For a question like “What is the full form of NASA?”, try answering it like “The full form of NASA is National Aeronautics and Space Administration”.
  • Improve the trust in your website. Offer solid information, answer questions, don’t steal content, avoid shady SEO practices.
  • Go above and beyond when creating educational pieces about a topic. Let Google see that you are a trusted resource for their users.

How To Rank Your Pages For Short Answer Questions (SAQ)?

To rank your web pages for short answer questions, you need to optimize the following factors:

ncert-questions-1.jpg

How To Rank Your Pages For Long Answer Questions (LAQ)?

To rank your web pages for long answer questions, you need to optimize the following factors:

  • Answers that are too long are often better answered by videos, but if you go this route, you need to explore the topic in depth and keep it relevant and helpful. In the near future, odds are LAQ queries will return videos as answers. Videos are generally useful for searches where the searcher is looking for a procedure to create something. For example, for a query like “How to paint a room”, Google returns a YouTube video that offers the procedure to paint a room. It is also important to keep in mind that YouTube videos get a priority in the search results, so you can generate branding but will have less traffic to your site using videos.

room-paint.jpg

  • You can also try to answer LAQ searches using a step-by-step, text-based tutorial that lets people learn the technique by following a number of steps. Such tutorials are highly useful in grabbing a lot of organic traffic share because searchers click on the website from the search results. For example, for a search like “How to create a YouTube channel?”, a tutorial from Google is presented in the answer box.

youtube-channel.jpg

  • Some questions can be answered using a list format. This resource from Shopify is a great example of a list based article that presents a list of low investment business ideas that is both comprehensive and elaborative.
  • Make sure the language is easy to read (remember Dale-Chall score and Flesch-Kincaid score?),  adequately outline the essential points and keep the main topics under heading tags.
  • Use images when describing each and every step because without related screenshots/images your tutorial will look incomplete.
  • Remember to keep the main heading of the page similar to the question being asked by the searcher; this is one of the critical factors that can improve the relevancy score.

Add Relevant Structured Data To Both SAQ and LAQ Keywords (Most Important)

The most important step that you need to follow for both SAQ and LAQ keywords is the addition of relevant structured data. The following types of structured data are essential for question keywords. You can choose the one that fits the best while answering your question.

Videos

If you are adding videos to your content, then read all the instructions carefully listed under the video data type. Make sure to add information such as video upload date, thumbnail, video description, and the duration.

video-imagesearch.png

Once you have added the details, test it with the help of the structured data testing tool.

Product

This markup comes handy when people are asking questions related to a specific product. Follow the instructions carefully listed under the product markup page.

products-imagesearch.png

Make sure to test the pages with the help of structured data testing tool before you start promoting them.

Also, it is vital that you maintain the accuracy and the freshness of the product item because this information can play a decisive role in making your site content getting featured in the answer box.

Recipe

If you have a recipe website, then make sure to add the recipe schema markup on all your pages where you share a particular recipe. Here is a complete guide to adding recipe structured data to your page.

recipe-imagesearch.png

Again, test and validate your data using the structured data testing tool.

Speakable (Still in Beta)

In the coming months, the speakable data type is undoubtedly going to be a game changer for voice SEO.

If you are promoting a NEWS site, then make sure to start using the speakable schema that will adequately identify sections within an article and return the answer to the user in a voice format.

speakable.png

To get started, visit the speakable data type resource page from Google.

Q&A Pages

Web Pages that contain information in a Q&A format are referred to as Q&A pages. The pages contain just one question followed by zero, one or more than one answers to the question.

A good example of a Q&A page is this one. This webpage of Stack Exchange from Apple answers a single question having four answers. The best solution was voted on by two people.

qapages.png

In its constant effort to answer the question-based phrases as accurately as possible, Google has now introduced rich results for Q&A phrases which will extract the best answer from a group of replies posted in forums and support message boards and display it in the search results.

Rich result is a new result type specifically created for question answer phrases that will provide the best answer to the user’s question.

To rank your web page as rich results, you need to mark up your data with schema.org. This Google tutorial provides all the details, guidelines and examples that will be helpful in enabling your content to get displayed in the search results.

Please Note: Similar to the QA Pages, Google has introduced new data markups for HowTo and FAQ Pages. You can learn more about these markups by visiting the below links:

HowTo Schema Markup

FAQ Schema Markup

Once you have created your pages by following all the guidelines suggested by Google, the final step is to test the pages using the rich results testing tool.

Which Question Keywords You Should Avoid Answering?

For some search queries, Google returns a direct answer that is obtained from the Knowledge Graph. No website link is shown below the answer; hence there is no point in focusing on SEO for such question keywords. This answer box is not a featured snippet because a featured snippet has a link to the website from where the answer is extracted; in most cases of answer extraction from Knowledge Graph, no featured snippet is returned.

For example, for the search query “What is the height of Mount Everest?”, a direct answer is returned by Google (see below). This answer is directly fetched from the Knowledge Graph, and hence Google won’t prefer listing your website in the featured snippet.

mount-everest.jpg

Using The Performance Report To Optimize Search Performance

Performance report shows all the important metrics related to the performance of your site in the Google search results. You can use this report to identify the web pages that get seen as rich results and find suggestions to improve their performance.

performance-report.png

Final Thoughts

Question keyword optimization can surely transform your SEO strategy from good to excellent. You can have the upper hand among your competitors if you can grab the featured snippet share. Having content from your website displayed in the answer box means you will get more traffic and enough natural links. Question keyword optimization will be my preferred SEO strategy in 2019. How about yours?

via: https://www.semrush.com/blog/how-to-boost-seo-with-question-keywords-optimization/

Local Campaigns Coming Soon to SMB Advertisers

This week Google held its massive developer conference (Google I/O). Next week is Google’s annual event dedicated specifically to its ad products: Google Marketing Live. Google teased the event in a blog post, which focused on Local campaigns.

Teamvfm Local SEO Antelope Valley Google Local Campaigns Coming Soon

Local campaigns are a subset of Smart Campaigns, which are almost entirely automated. They’re intended mostly for SMBs and specifically to generate foot traffic to business locations. The ads appear on Google search (including the Local Pack), in Maps, the Google Display Network and YouTube. (Google has been testing them with multi-location brands, which I’m sure will use them in a big way.)

This is Universal App Campaigns for local, which is the model that all of Google’s ad products are increasingly following. Here’s what Google said about Local campaigns in the blog post:

In recent global studies with 10 advertisers across several verticals, we found that Local campaigns helped brands drive a median 5x incremental return-on-ad-spend from their business locations.

Dunkin’ is one example of a brand that used Local campaigns to promote its new “store of the future” experience and to highlight new beverage items like espresso. As a result, Dunkin’ increased its monthly visits from Google Ads by over 400% and is planning to run Local campaigns as an always-on strategy throughout 2019.

Soon, Local campaigns will expand to help even more advertisers–including small businesses—drive other types of local actions like calls or directions to your business, even if you don’t have store visits measurement enabled. We’re also enhancing ads in Local campaigns to help you showcase product-specific information and offers.

Taking a page from subsidiary Waze, Google added that users will see advertiser locations on Maps when they are “planning or navigating along their route, and in Maps search suggestions based on signals like the area of the map a person is viewing or what they’ve searched for in the past.”

This isn’t retargeting per se but a version of it based on past user-search behavior. It’s also form of awareness advertising for local business (and multi-location brands). Indeed, there’s an interesting mix of brand and direct response available to SMBs through Local campaigns.

Will Local campaigns and Smart campaigns fulfill the original promise of AdWords Express? That’s what we’re waiting to find out.

via: Greg Sterling (@gsterling) is the vice president of strategy and insights at the Local Search Association

Report: Websites and GMB Profiles Both Essential for Local Businesses

TeamVFM Local SEO Santa Clarita Valley Google My BusinessWhile information on Google is increasingly essential to connecting brick-and-mortar businesses with nearby customers, it has definitively not rendered local business websites obsolete. That’s according to a new report from local marketing firm BrightLocal.

A whopping 64% of respondents indicated relying on Google My Business (GMB) to find contact information for local business, suggesting it’s an indispensable platform. Yet consumers still trust local business websites most of all, and only 8% say they never consult a business’ website when making shopping decisions.

The information consumers most frequently seek out on Google includes, in the following order of frequency, opening hours, directions, reviews, a path to the business’ website, and photos. Out-of-date contact information ranked number one among errors that could turn a customer off completely from visiting a local store.

Finally, while messaging platforms are all the range among emerging vendors, the trusty phone call remains the most common way to contact local businesses. As in the GMB versus website debate, this does not mean newer tactics are not worth business’ time or financial investments. It just means combining the new with the old is the way to go when trying to be as present as possible in today’s customer journey.

TeamVFM has created a custom Google owned Property Social Media Service for SMBs and companies that have a formal Marketing Plan in place and realize the necessity of having Google My Business, YouTube, Blogger, and Picasa in their marketing plan’s marketing arsenal without having to have them setup individually.

What this means to you as an SBO or are in charge of your companies marketing on Social Media, is all of these SM Platforms will be setup and optimized completely and consistently, so that they fit your over-all marketing plan and work in conjunction, not only in and amongst the Google SM platforms themselves but also with your other Online Presence platforms, including your website. This will provide uniformity and significant cost savings in the long term, while providing a dominant ROI for your over-all marketing.

via: https://streetfightmag.com/2019/05/09/report-websites-and-gmb-profiles-both-essential-for-local-businesses/?mc_cid=1bcc1a459f&mc_eid=9b4273079a&doing_wp_cron=1557439983.8414819240570068359375